Modular content benefits
01Optimize costs
02Reduce time-to-market
03Simplify content localisation
Сonventional vs Modular approach to content development
MODULAR CONTENT
Content modules
MLR approval
Different channels
- Library of pre-approved channel-agnostic content modules
- Single MLR approval the entire content set
- Flexible updating and content customization process
CONVENTIONAL CONTENT
Different channels
MLR approval
Different channels
MLR approval
Different channels
MLR approval
- Unique content for each channel
- MLR approval of each material for every channel
- Complicated updating and modification process
MODULAR CONTENT
Content modules
MLR approval
Different channels
- Unique content for each channel
- MLR approval of each material for every channel
- Complicated updating and modification process
CONVENTIONAL CONTENT
Different channels
MLR approval
Different channels
MLR approval
Different channels
MLR approval
- Unique content for each channel
- MLR approval of each material for every channel
- Complicated updating and modification process
WHY DAZUR DIGITAL?
We know the pillars of successful transition to modular content
Cross-functional collaboration
If you want a smooth modular content supply chain, it's crucial that all stakeholders, including MLR, marketing teams, and agencies, work as a team to achieve common positive results
Deep customer understanding
For each modular content asset that will be created it is vital to determine the appropriate target audience and clearly define the content objective
Technology
A Digital Asset Management system (DAM) must be implemented to capitalize on the modular content concept, so that all teams can search quickly for specific images or references
