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OMNICHANNEL MARKETING

A marketing approach integrating multiple channels into a consistent and seamless user journey
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Difference from Multichannel
01Understanding the user’s journey and interaction history across all channels
02Only communicating the pertinent and valued information, delivered in the right channel and format for the HCP
Multichannel vs
Omnichannel
MULTICHANNEL
Uncoordinated communication in different channels
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Multichannel vs
Omnichannel
OMNICHANNEL
Simultaneous channel orchestration
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WHY DAZUR DIGITAL?
Omnichannel
marketing approach
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01
Improving the HCPs engagement and communication with your brand
02
Increasing the points of contact and value of time with the HCP
03
Reducing your cost of contact by increasing the quality and conversion
A variety of channels
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To attract and to retain
  • Email
  • Text messages
  • Messengers & chat bots
  • Push notifications & popups
    • icon_chat
    To engage in a dialogue
  • CLM & eDetailing
  • Company & product websites
  • Webinar platform
  • Call center
    • Omnichannel marketing tools
    CRM
    Customer Relationship Management
    Systems for storing and managing HCP databases
    MA
    Marketing automation
    Systems for launching communication chains
    BI
    Business intelligence
    Systems for displaying information about campaign results
    • Veeva
    • agnitio
    • pitcher
    • AdobeMarketingCloud
    • Oracle|eloqua
    • salesforce
    Stages of launching an omnichannel campaign
    01
    Planning
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  • Generating the idea and strategy of the project; designing customer journey
  • Selecting channels and predicting contact frequency
  • Creating a content plan
    • 02
    Preparing for the start
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  • Setting up tools (channel integration, trigger setup)
  • Segmenting audience and preparing the trigger chain
  • Content creation
    • 03
    Launch and operational changes
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  • Attracting HCPs to the project by launching triggered campaigns using Marketing Automation (Salesforce marketing cloud or other)
  • Monitoring conversions and engagement
    • Secrets to a successful omnichannel campaign
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    Do not start by selecting tools
    First, clearly determine your expectations
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    Proceed in small iterations
    Don’t try to build a spaceship right away
    plan
    Test your hypotheses
    And draw conclusions before scaling up
    while
    Eat a whale in chunks!
    We can help you break down your omnichannel transformation Into easily digestible steps